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Black Lives Matter (BLM) is a decentralized political and social movement that seeks to highlight racism, discrimination, and inequality experienced by black people. When its supporters come together, they do so primarily to protest incidents of police brutality and racially motivated violence against black people. The movement and its related organizations typically advocate for various policy changes considered to be related to black liberation. While there are specific organizations that label themselves simply as “Black Lives Matter,” such as the Black Lives Matter Global Network, the overall movement is a decentralized network of people and organizations with no formal hierarchy. The slogan “Black Lives Matter” itself remains untrademarked by any group. Despite being characterized by some as a violent movement, the overwhelming majority of its public demonstrations have been peaceful. The movement began in July 2013, with the use of the hashtag #BlackLivesMatter on social media after the acquittal of George Zimmerman in the shooting death of African-American teen Trayvon Martin 17 months earlier in February 2012. The movement became nationally recognized for street demonstrations following the 2014 deaths of two African Americans, that of Michael Brown—resulting in protests and unrest in Ferguson, Missouri, a city near St. Louis—and Eric Garner in New York City. Since the Ferguson protests, participants in the movement have demonstrated against the deaths of numerous other African Americans by police actions or while in police custody. In the summer of 2015, Black Lives Matter activists became involved in the 2016 United States presidential election. The movement returned to national headlines and gained further international attention during the global George Floyd protests in 2020 following his murder by Minneapolis police officer Derek Chauvin. An estimated 15 million to 26 million people participated in the 2020 Black Lives Matter protests in the United States, making it one of the largest movements in the country’s history. Full HD.